Influencers and social media stars have become a hot commodity on the marketing front. You could either have an A-lister Hollywood actor half-heartedly advertise your product or get an influencer to sell it out in seconds.
Social media stars have emerged as a powerful player in influencing consumer purchasing decisions. Their loyal and dedicated fan following is comparable to a popstar’s fanbase! So when they say they like a product or service, you better believe the fans will follow their lead.
Organising any event requires meticulous planning and organising. Influencer events require an emphasis on certain elements. If you’re throwing your very first influencer event, here are a few insider’s tips for you:
With top influencers being invited to every happening event, you need to stand out to confirm their presence. Prior to the event, send out innovative invites rather than just an event that will get buried in their inbox. This invite could include a handwritten note, VIP wristbands or even personalised gifts.
You cannot host a sensational event without guests. This is a way to guarantee a heavy-weight guestlist.
Are you hosting a conference for palaeontologists? No! So you can’t host your event in a beige-out conference room. From a fancy hotel to a luxury yacht, find a venue that will make your event the talk of the town.
You should make an effort to choose a venue that’s centrally located and well connected.
Fun Photo Ops
Your event should present the perfect opportunity to influencers to capture content for their social media platforms. It should be well-lit and equipped with flattering backdrops. You can even rent a photo booth that prints photos embossed with your company’s logo.
Aesthetics, Aesthetics, Aesthetics
Expanding the previous point, the aesthetically-pleasing decor is crucial for an influencer event. It should be appealing enough to urge influencers to share it with their followers. You should also create impressive product displays and assign picture-perfect spaces for Instagram flat-lay content.
If you’re hoping to get a significant buzz on social media, then high-speed internet is essential. You should get in touch with a company providing temporary internet service for events. Remember, the chances of an influencer posting about your event after going home are quite low. Your guests should be able to easily update their social media from the event itself.
Not every influencer will be suitable for your brand. Therefore, you should carefully choose the influencers you want to invite. For instance, it would be better to invite a fashion YouTuber to a clothing launch than a gamer. A huge following is beneficial but only if they consist of your target audience.
A short and creative hashtag will aid in promoting your event across all social media platforms. You want to create maximum impressions and social media posts and using a hashtag will help you track your progress. So make sure you come up with a catchy hashtag before the event.
Fancy Gift Bag
A gift bag at the end of the event is an excellent touch for creating long-lasting relationships. It also serves as an incentive for influencers for attending the event. From a personalised t-shirt to a professional camera, you can go all out with gift bags.
The kind of entertainment your event provides also draws in content creators. You can invite DJs, singers, bands or even stand-up comedians. This is a foolproof way to attract top social media stars.
From temporary wifi for events to Djs, hopefully this post covered the essential pillars of a smash hit influencer event. Did we forget something? Share with us in the comments below.