Storytelling with events – think about your childhood where you were captivated by soaring imagination and escapes into the mystical worlds and fairy tales. Now imagine the emotional impact if you tell a story through an event.
A story well told through the event would leave the guests feeling whimsical with good storytelling just as they were children.
A spectacular storytelling event has to be multisensory to take them through a sentimental journey, just like a cherished childhood fairy tale.
Tips to Help You Create a Dynamic Multisensory Event
Martin Lindstorm, an author and a brand consultant, says that your brand impact increases by 30% when more than one sense is engaged, and it increases by 70% when you integrate the three senses into your brand message.
The goal is to take your audiences on a journey by stimulating their senses and creating an everlasting, ultimate experience. Here are some of the main focus areas of a multisensory event:
Setting – Design and Visuals
Where do all the extraordinary and magical stories take place? Yes, somewhere out of the ordinary. The setting of your story has to translate into your venue. Nothing captures people’s attention than a beautiful venue with outstanding visuals. Use stunning designs, captivating graphics to awaken your guest’s senses. For example, the Apple iPhone launch events that take place in Apple Park Campus. The first thing that awes attendees is the visual alone of the space-ship style campus.
Here are a few tips:
- Your overall theme needs to be cohesive. Each element needs to connect with all the themes starting from the menu to the arrangement of your tables.
- Focus on the main piece and work your way from there. Make sure the venue has a central and unique wow factor.
- Lighting has to be perfect. Good lighting creates ambiance and helps you create enhanced visual experience.
- Include small personal touches like candles, embroiled linen napkins, unique silverware. These small details will enhance your storytelling.
It is hard to secure a venue of your choice, so you can consult event companies in Dubai to help you secure magical gardens among the pastel beach sunsets. This option is time-saving as these professionals have contacts in the event management industry that would work to your advantage.
Physical Experience and Feelings
The sense of touch is missing in almost all the events. Most hosts don’t think about introducing sensory experiences for their guests. You can use this to engage your guests and to captivate them through your storytelling.
You can use conventional ways like crystal glassware, smooth linen, or unique furniture. Some of the best events like Cocoa Symposiums, let their participants select their cocoa and feel the texture of beans in their hands before experiencing the taste. Here are a few to help you use this sense in your event:
- Use complementary textures to evoke this sense, e.g., use rough, rugged wood tables with smooth velvet chairs. Research shows that touch is the richest means of emotional expression.
- Use the latest technology trend of augmented reality in your events to create an interactive experience for your guests.
- Dress code affects the way you think. So if your event is more about adventure and wild imaginations, then go for casual attire.
- Use your coffee breaks to allow guests to interact within different settings. For example, have a ping pong table or go for modern technology like kiosks, touchscreen tables, etc.
Atmosphere and Music
Use clear and well-balanced sounds to create a relaxed atmosphere for your guests. You don’t want the music to be too loud for them to shout out to one another. Sound can stimulate the imagination with a sense of calmness or vibrant energy in the room.
It is essential to understand your audience and your event for creating a perfect atmosphere. Here are a few tips:
- Select entertainment for the guests in ideal coherence to the objective of your event, like hip-hop, smooth jazz, or an opera singer.
- Make sure your audio system is up to point because high pitched screech and crackling can destroy your whole event.
- If you are hosting a dinner event or charity event use, 3D sounds of the ocean, fire crackling, etc. to enhance the experience.
- Use background music to set the mood.
Scent and Fragrances
The smell is the most powerful sense that is connected to our emotional center of the brain. The first thing that people sense apart from visuals is the scent of the place. If your venue smells bad and dusty, then guests would want to leave as early as possible. We can sit in a place that does not look very pleasing, but it is impossible to spend hours at a place that smells like a fish market.
The scent has become a prominent feature in the hospitality industry. If you carefully choose the scent, you can not only engage your clients in a fragrant environment but also create a memorable brand experience. Here are a few things to help you:
- Use scented candles and oil diffusers to activate smell receptors.
- You can also use scent machines that work through air conditioning and keep the room smelling delightful.
- Understand your scented oils and use them to your advantage. For example, lavender creates calmness.
- Use flower arrangements to create a fresh environment.
Taste – Food and Beverages
The last sense is that of taste. When you eat something delicious, you remember it. Hence, catering and food is a crucial part of creating a memorable event. By integrating your food and drinks with the event, you can provide a whole experience to your guests.
You can also get help from event companies in Dubai to hire the right catering for your event. That way, you can also get the services of a mixologist to create unique drinks. Here are a few tips:
- Know your theme and demographics. If it’s a children’s Disney themed event, then go for colorful drinks and rainbow-colored casual food like fries, burgers, cupcakes, etc.
- Make sure your drinks are complementary to your food.
- Use rich flavors like dark chocolate that releases endorphins and makes you feel happy.
- Incorporate pop concepts like snack stations, chocolate bar, a chocolate fountain, etc.
Avoid Too Much Sensory Simulation!
You can use tips mentioned in this article to enhance your storytelling through your event but be cautious of sensory overload. You do not want to overwhelm your guests. There has to be a perfect blend of all these senses. There has to be a reason and a story behind each smell, color, or touch.
If these basics are overwhelming for you, then why not consult the professionals? Get creative and start brainstorming.